Next season starts now: how to choose hotel linens that stand the test of time

Drawing on 50 years of hospitality expertise, Resuinsa shares its recommendations for assessing textile quality, durability and sustainability before investing in new linens

For many hotels, the low season is much more than a period of lower occupancy. It is an opportunity to take stock of how equipment has performed over the past few months and prepare for the next busy season. And when it comes to replacing bed sheets, towels and other linens, hoteliers face an important decision: how can they choose products that retain their quality after hundreds of washes?

Drawing on its 50 years of expertise in hospitality textiles, Resuinsa recommends using the low season to plan ahead and assess both the quality and durability of hotel linen, taking each property’s actual needs into account.

What assurances should hotels require from their textiles?

When replacing linen, hotels need to know whether each item is suited to their laundry processes and how it will retain its performance over time. Certification confirming suitability for industrial laundering and AITEX durability certification provide technical evidence to support these assessments, through tests examining the strength and behaviour of textile products over repeated wash cycles.

In a hotel, quality needs to remain consistent from one stay to the next. These assurances support a decision that affects both the work of housekeeping and laundry teams and the guest experience. Choosing textiles with verified performance helps hotels plan their linen requirements with greater confidence and maintain consistent service standards throughout the season.

Product safety and manufacturing conditions complete this assessment. OEKO-TEX® STANDARD 100 certifies compliance with its requirements for testing for harmful substances, which are particularly relevant to items that come into direct contact with the skin. STeP by OEKO-TEX®, meanwhile, assesses environmental and social conditions in production, incorporating criteria that extend responsible purchasing considerations to the manufacturing process.

“After 50 years of working alongside hotels, we know that quality is measured by how a product performs day after day. Our responsibility is to advise each property so that it can choose the right textiles for its operations and maintain their performance for as long as possible,” says Félix Martí, CEO of Resuinsa.

Greater durability, lower costs

Cost-effectiveness is another essential part of the decision. A textile product with a lower initial price may ultimately cost more if it needs frequent replacement or loses its properties prematurely. Hoteliers therefore need to consider cost per use, linen rotation, replacement requirements and compatibility with their laundry processes.

Each property needs to balance these factors according to its operations, service standards and the guest experience it aims to deliver. Specialist advice helps translate them into selection criteria and determine linen requirements more accurately. In this process, Resuinsa acts as a strategic partner, helping hotels choose textile solutions tailored to their needs.

Sustainability backed by verifiable evidence

Sustainability also requires verifiable information. Before choosing textiles, hotels should establish the origin and traceability of the materials and check what each certification covers and which products it applies to. It is also useful to ask whether specific collection, reuse or recovery options are available when items are no longer suitable for service.

Planning linen replacement around these criteria helps hotels avoid premature replacements, make better use of resources and maintain the level of comfort guests expect. The low season thus becomes the time to assess, test and make informed decisions, before the next season once again demands the very best from hotel textiles.

SUBSCRIBE TO OUR NEWSLETTER