The company revamps its digital presence to mark its 50th anniversary, with a more visual approach and content available in several languages
Resuinsa has launched its new website. The leading hospitality textile company has completely revamped its digital presence, making it easier for professionals to access its products, collections, catalogues and services from any of the markets where it operates.
The launch also comes in a landmark year for the company, as Resuinsa celebrates its 50th anniversary whilst Resuinsa Group marks 100 years in business. This dual milestone coincides with a new chapter for its digital presence, with a website that reflects the full scale the group has reached after decades of growth both in Spain and abroad.
One of the main new features is the greater prominence given to catalogues as a key resource for professionals. The new website brings together Resuinsa’s different ranges and collections in one place, including the Professional, VITA, Wellness, Carmela Martí Decoración and Premium catalogues. This makes it easier to find textile solutions tailored to the specific requirements of each project.
Guest rooms, bathrooms, dining, spa & wellness and other areas involving hospitality textiles have also been given a more visual and accessible presence. The aim is to enable hotel managers, executive housekeepers, purchasing managers, interior designers, architects and other professionals to find the information they need for each project more quickly.
A website designed for the international market
International business plays a key role in the new website. Content is available in several languages—English, French and German—reflecting the reality of Resuinsa, which operates in more than 150 countries and supplies textiles to hotels across five continents. This international dimension runs through both the website navigation and its content, enabling clients and professionals across different markets to access the information and solutions they need.
The new website also includes content on innovation, sustainability, quality and the latest developments in the sector, alongside information about Resuinsa’s services and the different solutions it has developed for hotel chains, individual establishments, restaurants, spas and laundries.
“We wanted our website to better reflect who we are today and, above all, to be useful for professionals working across very different markets. With Resuinsa turning 50 and Resuinsa Group marking its centenary, it was the perfect time to refresh the way we present ourselves and make everything we have to offer easier to access,” says Félix Martí, Resuinsa CEO.
With this launch, Resuinsa has updated one of its main information and reference points for clients and hospitality professionals, bringing together its textile expertise, different catalogues and an international business now spanning more than 150 countries in a single digital space.